MODEST BEAMS
Our ecosystem

Proven operating capabilities, from day one.

BEAUTY GROUPS

Long-standing relationships with China’s leading listed and private beauty groups. We know each group’s brand DNA and team culture, and know which partner will help each brand grow.

MARKET & CONSUMER INSIGHT

We help brands understand China’s market and consumers, from strategy and positioning to product localisation, with a core team experienced across global beauty and luxury groups including L’Oréal, LVMH and Unilever.

INVESTMENT & M&A

Deep roots in beauty investment, consolidation and M&A. We help brands raise capital, bring in the right strategic partners and build lasting value.

A woman presenting beauty products in a livestream
Our channels across China

Tmall · JD · Douyin · Xiaohongshu · Kuaishou · Dewu · WeChat · Sephora · Watsons · Duty-free · Department stores · Salons · Spa China · Leading hotel groups

500,000+offline retail outlets