Our team
Incubation, insight and data, under one roof.
INCUBATION, PARTNERSHIP & INVESTMENT
20+YEARS
Shirley Le
- Formerly in senior leadership at L Catterton, the world’s largest consumer investor, backed by LVMH
- Incubated multiple beauty brands in China, from zero to scale
- Brand partnerships, investment and M&A across Europe, the US and Asia
- 400K+ followers across Chinese social platforms
CONSUMER INSIGHT & GO-TO-MARKET
18+YEARS
Dora Liu
- Consumer research leader since 2008, across agency and in-house roles
- Qualitative research for global beauty leaders including L’Oréal and Unilever
- Product innovation, from concept and formula testing to launch
- Go-to-market and campaign development tailored to Chinese consumers
DIGITAL, DATA & AI
20+YEARS
Jeff Liu
- Led China business for a global marketing technology platform
- Served clients including SHEIN, Lalamove and Cathay Pacific
- Performance marketing, attribution and digital growth
- Builds AI tools that turn consumer sentiment into actionable insight