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Why China, why now

The world’s most dynamic beauty market, with room for every brand to grow.

Two overlapping discs of clear and golden serum
SKINCARE+33.5%Helena RubinsteinLa Mer +26.6% · CeraVe, La Roche-Posay: double-digit
A red lip colour swatch
MAKEUP+29.2%YSL BeautyOnline sales, 2025
A golden oil drop from a dropper
HAIRCARE+20.7%Online haircareKérastase: double-digit growth
A square glass perfume bottle
FRAGRANCE+76%ByredoDiptyque +60%

Across every category and every price point, Chinese consumers are looking for brands with a clear identity and a story worth believing. International brands that come prepared are growing fast.

Sources: Moojing 2025 online sales (Tmall, JD, Douyin); Jing Daily; L’Oréal financial reports; Bain & Company. Brands shown for illustration; no affiliation implied.